Interactive brochure and marketing materials

A multisensory HighLight with printed electronics

Light up your brand with illumination technologies. This is SaralLight©.

Workflow - From idea to final product

Idea creation

Idea creation in workflow- idea to final production; printed electronics

No matter how far you are with your idea creation, together we can bring them to life.

How to create something passionate and distinctive for a client's print brochure?

With this challenge, we got approached by the marketing agency Heureka. 

For the annual financial report of their client VORWERK, they were looking for something outstanding and suitable for the brand identity in relation to PASSION product line.

Prototyping

Prototyping in workflow- idea to final production; printed electronics

After discussing various options, we developed a thin board (~2 mm thick) based on our SaralLight© technology to create an illuminated motion effect activated by a sliding switch.

Manufacturing

Maunfacturing in workflow- from idea to final product; printed electronics

Afterward, the developed SaralLight© board was being laminated with graphic print and integrated into as interactive book cover.

Final Product

Final product in workflow- idea to final production; printed electronics

Video by Buchbinderei Schaumann GmbH

A multisensory print application was created - The VORWERK financial report 2021!

Slide on PASSION the front cover becomes alive. 

Delighted Customers

Saral Inks Battery (6)-1

Wow your customers with an innovative product and transport them into your brand world through interactive media.

Finished product becomes a multisensory and multilevel experience for everyone who gets in touch with it.

  • Brand awareness and recognition
  • Interactive multilevel communication
  • Differentiation and higher product value
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Our Partners

High Involvement Products

Light-up packaging and POS-displays were possible before, but are now less expensive and more sustainable. The same with light-up labels and interactive print media; what couldn't light up before for now is possible, and can now provide a unique brand experience.

SaralLight©️ is more than technology - it is your way to shine.

About Saralon

Saralon develops specialised inks and integration technologies for printed electronics. The InkTech can be used on conventional printing machines and implemented in existing printing processes.

New developments in this area include printed batteries, circuits, sensors and displays which can be directly integrated into various materials (e.g. paper, plastic and glass). This opens up completely new possibilities and areas of application for electronics – from print media, smart packaging and point-of-sale applications all the way to interactive labels.