LUMEN - Illuminated promotional product packaging
Product packaging with printed electronics
LUMEN approach presented by brandpack, rlc packaging group and Saralon combines creativity with technology in packaging.
SaralLight© by Saralon emphasizes the structural and graphical design. Tiny SMD LEDs powered by a fully Printed Battery and activated through printed sensors. That is Printed Electronics!
Light effects to create a special impact to customer’s attention either at the point of sale (e.g. stationary retail) or an unforgettable unboxing experience (e.g. online shopping) – the so called „second moment of truth“.
* Winner German Packaging Award 2016 (category: product presentation)
LUMEN Shadow
SaralLight© LED Push for interactive outstanding package applications (e. g. cosmetic, promotional, gift packaging).
Product shape to be illuminated when touching the box.
SMD LED in combination with Printed Battery.
Improve your customer engagement with innovative and showy technology.
LUMEN Goldshimmer
SaralLight© LED Moisture for interactive outstanding package applications (e. g. cosmetic, promotional, gift packaging).
Illumination to be activated when touching printed design on the backside.
SMD LED in combination with Printed Battery.
SaralLight© enables a multisensory and interactive communication with your customers.
LUMEN Bridge
SaralLight© LED Magnetic for interactive outstanding package applications (e. g. cosmetic, promotional, gift packaging).
Product to be illuminated when opening the top part.
SMD LED in combination with Printed Battery.
Illuminated marketing touchpoints supporting your brand to be perceived and remembered.
LUMEN Typo
SaralLight© LED Moisture for interactive outstanding package applications (e. g. cosmetic, promotional, gift packaging).
Illumination to be activated when touching printed design on the backside.
SMD LED in combination with Printed Battery.
Products with surprising lighting effects stand out from your target group and increase brand loyalty.
High Involvement Products
Light-up packaging and POS-displays were possible before, but are now less expensive and more sustainable. The same with light-up labels and interactive print media; what couldn't light up before for now is possible, and can now provide a unique brand experience.
SaralLight©️ is more than technology - it is your way to shine.
About Saralon
Saralon develops specialised inks and integration technologies for printed electronics. The InkTech can be used on conventional printing machines and implemented in existing printing processes.
New developments in this area include printed batteries, circuits, sensors and displays which can be directly integrated into various materials (e.g. paper, plastic and glass). This opens up completely new possibilities and areas of application for electronics – from print media, smart packaging and point-of-sale applications all the way to interactive labels.